A ready-made dry blend
You can open the pack, coat your chicken and leave it to marinate. You do not need to combine flour with a separate set of herbs and spices.
Bring bold Southern-style flavour and a crisp, seasoned crust to your chicken with our ready-made southern coating. The dry blend goes straight onto wings, drumsticks, thighs, breast strips or tenders, with no separate spice mix to measure.
No egg, yoghurt, oil, or lemon needed.
Choose a pack for your next meal
Our southern fried chicken coating cuts down the preparation and washing up that often come with homemade coating mixes. We combine the seasoning and coating in one dry blend, so you can prepare flavour-packed chicken without bowls of wet ingredients.
You can apply the southern coating to dry chicken. A small amount of water can help the mix cling if you prefer. Both methods work without egg, yoghurt, oil or lemon.
You want a meal that fits around work, school runs and family plans. Our ready-made coating removes the measuring and mixing while keeping the bold taste you expect from Southern fried chicken.
Serve your chicken with chips, slaw or corn on the cob. Slice breast pieces for wraps, or cook wings for a simple sharing plate.
You can open the pack, coat your chicken and leave it to marinate. You do not need to combine flour with a separate set of herbs and spices.
No egg, yoghurt, oil, or lemon needed. Apply the coating to dry chicken or add a small amount of water to the meat before coating.
We balance the coating and seasoning in one blend. You avoid measuring several ingredients or trying to recreate the same flavour from one meal to the next.
Choose our 100g pack for a smaller cook or keep the 300g pack ready for family meals and sharing dishes.
Use your chosen chicken pieces and follow safe raw chicken handling practices. Pat the chicken dry if you plan to apply the mix without water.
Wet the chicken with a small amount of water to help the southern coating cling. You can skip this step and add the coating to dry chicken.
Cover the chicken with the dry mix. Press the coating onto each piece so the blend stays in place.
Give the chicken time to take on the seasoning before you cook it.
Follow the pack and appliance instructions for your chosen cooking method. Check that the chicken reaches a safe core temperature before serving.
For a full serving idea, use our southern fried chicken recipe.
An air fryer gives you a practical route to Southern-style chicken without adding oil to the coating mix. Keep the air fryer at 160°C or below. Arrange the chicken with space between each piece so hot air can reach the surface.
Cooking time depends on the cut, thickness and appliance. Check the chicken before serving and cook it until it reaches a safe core temperature.
Coat chicken breast or boneless thigh pieces, cook them through and serve in a bun with lettuce and your chosen sauce.
Slice cooked chicken into strips and add them to wraps with salad, pickles or slaw.
Top cooked chips with pieces of Southern coated chicken. Add spring onion or sauce to suit your taste.
Cook wings and drumsticks for family meals, parties or match-day food. Serve them with dips and fresh salad.
Our founder, Ayaz, traced the first Ever East idea to a dream. Family-style cooking then shaped our focused range of dry marinades and coatings.
We make food for home cooks who want full flavour with less preparation. Each blend gives you a clear route from raw ingredients to a home-cooked meal without a cupboard full of spices.
Explore more dry marinades for chicken for other easy chicken meal ideas.
No. Our blend needs no egg to stick to the chicken. You can apply it to dry meat or wet the meat with a small amount of water before adding the coating.
No egg, yoghurt, oil, or lemon needed. The dry coating contains the flavour and seasoning for your chicken.
Yes. Add the southern coating to dry chicken and press it onto the surface. You can wet the meat with a small amount of water if you want more grip.
Leave the chicken for 45 to 60 minutes after you apply the coating. This gives the seasoning time to work before cooking.
Yes. Keep the air fryer at 160°C or below and follow your appliance instructions. Leave space around each piece and check that the chicken reaches a safe core temperature.
Yes. The southern coating suits wings, drumsticks, thighs, breast strips and tenders. Cooking times change with the size and thickness of each cut.
Yes. We combine coating and seasoning in one ready-made dry blend, so you do not need a separate spice mix.
Choose the 100g pack for a smaller quantity or the 300g pack when you want more coating on hand. Check the product information for pack details.
Skip the bowls of wet ingredients and coat your chicken with a ready-made Ever East blend. Choose your pack, leave the chicken for 45 to 60 minutes and cook a bold family meal with less preparation.
No egg, yoghurt, oil, or lemon needed.
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